Privacy Policy — wearehurd.com
Last updated: April 2026
This is the privacy notice of The Hurd (wearehurd.com), a trading property of Wax and Stamp Ltd. In this document, “we”, “our”, or “us” refer to Wax and Stamp Ltd, company number 09491410, registered in the United Kingdom.
Our other properties
Wax and Stamp Ltd operates three websites: wearehurd.com, waxandstamp.com, and vinylshop.co.uk. These sites are owned and managed by the same company. Where you have provided personal data to any one of these properties, that data may be shared across all three for the purposes described in this notice — for example, to provide you with relevant communications or to understand how our audience uses our services as a whole. We will never use data shared in this way for purposes beyond those set out below, and we will never sell it to third parties.
Introduction
This privacy notice tells you how we collect and process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. “Process” means collect, store, transfer, use or otherwise act on information. It tells you about your privacy rights and how the law protects you.
Our policy complies with the Data Protection Act 2018, incorporating the UK GDPR. We are committed to protecting your privacy and treating your personal information with respect. Except as set out below, we do not share, sell, or disclose to any third party any information collected through our website.
Data Protection Officer
If you have any questions about this privacy notice, or wish to exercise any of your legal rights, please contact our DPO at [email protected].
Data we collect
We may collect and process the following categories of personal data:
Identity data — your first name, last name, and any other identifiers you provide when registering or contacting us.
Contact data — your email address and any other contact information you choose to give us.
Technical data — your IP address, browser type and version, time zone, browser plug-in types, operating system, and other technology on the devices you use to access our website.
Profile data — your username and password if you register an account, your preferences, interests, feedback, and survey responses.
Marketing data — your preferences for receiving communications from us, and your responses to those communications.
We do not collect any special category personal data — meaning data about your race or ethnicity, religious beliefs, health, sexual orientation, political opinions, or criminal record.
We may aggregate anonymised data for analytical purposes. Aggregated data does not identify you individually and is not considered personal information under law. If we ever combine aggregated data with personal data in a way that could identify you, we will treat the combined data as personal information and handle it accordingly.
How and why we use your information
To fulfil a contract with you. If you subscribe to an email list or create an account, a contract is formed. We process the information you provide in order to deliver the services you have requested, verify your identity for security purposes, and keep you informed about things directly relevant to those services.
With your consent. Where there is no contractual relationship — for example, when you browse our site or sign up for our newsletter — we process your data with your consent. You may withdraw that consent at any time by contacting us at [email protected] or by using the unsubscribe link in any email we send you. Withdrawing consent may limit some of the services we can offer you.
For legitimate interests. We may process your data where we have a legitimate interest in doing so — for example, for the proper administration of our business, to respond to communications from you, to protect our legal rights, or to protect your interests. We consider carefully in each case whether processing is necessary and proportionate.
To comply with a legal obligation. We will share your personal data with legal authorities where required to do so by law, for example in response to a valid court order or search warrant.
Email communications
If you sign up to our mailing list, we will send you content relevant to vinyl records, new articles published on The Hurd, and occasional information about our sister properties WaxAndStamp.com and VinylShop.co.uk. You can unsubscribe at any time using the link in any email, or by contacting us directly. We do not sell or pass your email address to any third party for their own marketing purposes.
Cookies
Our website uses cookies — small text files placed on your device by your browser when you visit a website. They allow us to provide you with a better experience and to understand how our site is used.
We use cookies to track how you use our website, to keep you signed in if you have an account, and to record whether you have seen specific messages we display. When you first visit our website we will ask whether you consent to our use of cookies. If you decline, we will not use them beyond recording your preference.
You can control or delete cookies at any time through your browser settings, though this may affect some functionality of our website.
Third party services
Our website uses third party services including Google Analytics (for understanding site traffic) and email marketing platforms. These services may process your data on our behalf. We ensure any third party we work with provides sufficient guarantees about their data protection practices. We do not permit third parties to use your data for their own purposes.
Affiliate links and commercial relationships
Some articles on The Hurd contain affiliate links. This means that if you click a link and make a purchase, we may earn a small commission at no additional cost to you. Affiliate links are used only for products and services we would recommend regardless of any commercial arrangement — we do not feature or promote anything solely because it pays us to do so.
Where an article contains affiliate links, this will be noted either at the top of the article or adjacent to the relevant link. We comply with the UK Advertising Standards Authority (ASA) guidelines on the disclosure of affiliate and commercial relationships.
Business partners
From time to time we may work with business partners — including retailers, labels, or other music-related businesses — whose products or services we consider genuinely relevant to our readers. Any such relationship will be clearly disclosed in the relevant content. We do not accept payment in exchange for editorial coverage, positive reviews, or recommendations. Commercial relationships do not influence our editorial judgments.
Our sister properties
WaxAndStamp.com and VinylShop.co.uk are owned and operated by the same company as The Hurd. We mention these properties editorially where we believe they are useful to our readers. These mentions are not paid advertising. We are, however, transparent that we have a commercial interest in both.
Data processed outside the United Kingdom
Some software and services we use may process data outside the United Kingdom. Where this occurs we ensure appropriate safeguards are in place in accordance with applicable data protection law.
Your rights
Under UK data protection law you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data in certain circumstances
- Object to or restrict our processing of your data
- Request that we transfer your data to another party
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. We may need to verify your identity before acting on any request.
Data retention
We keep your personal data only for as long as necessary to provide the services you have requested, to comply with our legal obligations, or to support any legal claim or defence. When data is no longer needed it is securely deleted.
Children
Our website is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.
Complaints
If you are unhappy with how we handle your personal data, please contact us first at [email protected] so we can try to resolve the matter. If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk/make-a-complaint.
Changes to this policy
We may update this notice from time to time. The version posted on this page on the date you visit is the version that applies to you. We will notify registered users of any material changes by email.
Contact
Wax and Stamp Ltd Company number 09491410 [email protected]